The Power Of Scarcity

Advertising Podcast with Mindy Weinstein

In this episode of the Duct Tape Promoting Podcast, I interview Mindy Weinstein. Dr. Weinstein is a top pro in electronic promoting and has been named a single of the top women in the sector globally. She is the founder of the electronic internet marketing company Marketplace MindShift.

Queries I inquire Dr. Mindy Weinstein:

• [1:11] You commence the ebook with shortage as an affect – could you unpack that concept?
• [3:18] How do you deal with the plan that influence often is utilized in a destructive way?
• [4:59] We are often a lot more scared of what we could possibly get rid of than what we may possibly achieve — how does that push the idea of scarcity?
• [8:05] What are some examples of very good and terrible tactics of shortage?
• [13:03] As a shopper, is there a way to steer clear of making the impulses that arrive from going through FOMO?
• [15:17] Is there a threat of individuals who are just so unwell of scarcity techniques that it variety of tarnishes the model?
• [16:52] How do you use shortage as a differentiator with no turning off your true admirers?
• [20:01] Wherever can men and women link with you and get a duplicate of The Power of Shortage?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Community.

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