Martech for 2023 Presentation

A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead

Martech for 2023 Presentation

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de drive presentation of the present-day martech landscape as it stands at the conclude of 2022 (now formally in excess of 10,000 options!), 5 main trends that we count on will shape martech and marketing and advertising in 2023, and a framework for handling it all in what is confident to be a extremely “fluid” 12 months forward.

You can observe the finish 60-minute session on YouTube and also obtain the complete 117-slide deck in this article.

As I shared yesterday, the to start with element of our presentation showed the new martechmap.com site — an interactive variation of the martech landscape — that now lets you look for and filter working with details from Clearbit (approximate income, organization dimensions, and day established) and G2 (average ranking and amount of critiques). We also applied this enriched info in mixture to review several fascinating designs throughout the martech industry, these kinds of as the variances concerning ordinary age, normal score, ordinary dimension, and average adoption rate of the 49 martech types.

I think you’ll come across the results of that analysis as intriguing as we did. They also give some path to wherever future entrepreneurial ventures in the room are probable to arise.

In the second element, we did a further dive into 5 important developments that we feel will be front-and-centre for most martech groups in 2023:

  • Generative AI & Personalization
  • Activating Cloud Info Warehouses
  • Ecosystems & Communities
  • No-Code In-Household Creators
  • Web3 & Metaverse (although we believe this will be an anti-development in 2023)

And eventually, in the third section, we introduced a framework for working with this demanding martech environment by (1) controlling the hype curve, which appears in various varieties — almost fractal-like — in equally the marketplace and your interior stack and organizational abilities and (2) taking care of the journey of “productizing” advertising and marketing, from experimental initiatives to standardized procedures to automatic goods.

But relatively than browse about it, we feel you will discover it far more entertaining to listen to and see it immediately from our recorded function:

We want to thank once more our sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Their guidance has funded and enabled our research and designed it doable for us to share the final results with the martech neighborhood at no price to you.

Martech for 2023 Sponsors

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