erica willliams yumy candy

Starting A Candy Company From Scratch

In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon chat about the breaking news: Adobe’s Getaway Searching Report reveals that client investing has enhanced while prices have reduced. Jon shares the quantities from the report, but Tyler points out why he’s still pessimistic about procuring trends and the point out of the economy.

Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Corporation Inc.

Erica is an entrepreneur, health and fitness coach and candy lover who turned her passions into a rapid-rising sweet firm termed Yumy Candy.

In their discussion, Tyler and Erica communicate about starting off Yumy Candy from scratch, quantifying need for an modern solution, and breaking into the US market place right after growing the organization in Canada.

To stop the episode, Erica shares her important takeaway for marketing and advertising leaders and entrepreneurs: just get started out.


00:59 – What is in the News: Facebook introduces Make-A-Video, an AI tool that generates movies from textual content

8:12 – Featured Visitor: Nate Lagos, Director of Progress Marketing at Original Grain

8:50 – Suggestions for promoting leaders who are hunting for a new place

10:50 – Original Grain’s approach ahead of Black Friday and Cyber Monday

16:35 – Standing out from the crowd during the holiday getaway buying time

19:22 – Forming strategic partnerships with important manufacturers

21:50 – What channels are doing the job for Authentic Grain?

23:08 – What articles is effective on Facebook?

25:00 – Calculating and escalating the life span worth of customers

32:30 – Important Takeaway: be relentless, go harder, and decide on up the rate

34:25 – Outro