This article is for people who are running their own marketing consulting firms. In here, I’ll teach you the best ways to promote your business online so you can generate more clients. Here’s what you need to do:
1. Study your competition first. Know what strategies and elements that they are using to attract potential clients. You will need to do this so you can outplay these people and keep your potential clients from doing business with them. Visit their website, understand their marketing campaign, and the promotions that they are launching. You will need to do better than them to boost your sign up rate in no time.
2. Website. Make it easier for your target market to find you online by creating your own website. It’s important that you make it visually appealing and informative so your prospects will consider staying for a little longer. Also, make it search engine and visitor-friendly. Optimize your web content using keywords that are popular within your chosen niche and build as many inbound links as possible.
3. List building. Post opt-in forms and consider throwing away freebies to convince your web visitors to sign up to your opt-in list. This is important as you would want to build an ongoing communication with these people. To boost your sign-up rate, make sure that you only ask for the information you need like name, email address, and phone number.
4. Follow-ups. Consider calling up or emailing your prospects after a week that they have visited your website. Send them informative newsletters that contain information that they will find valuable or useful to their lives. Then, advertise your marketing consulting firm at the end of your email.